What Makes a Good Copywriter?*
Web marketing blog: What Qualities Must a Good Online Copywriter Possess? They must be: Creative. They must be able to examine things from multiple and unusual perspectives. Intelligent. They must be...
View ArticleB2B Content Strategies: Persuading With Personas
Web marketing blog: Since business purchases are most often driven by risk avoidance, B2B marketers must satisfy the needs, wants and motivations of the buyer every step of the way. Establishing...
View ArticleThe Three-Legged Stool: Content, Links & SEO
Web marketing blog: As a search marketing professional in an industry still in it’s infancy, many like myself are called upon to educate companies of all sizes. This challenge is complex for a number...
View ArticleTaking the Technical Out of B2B Copy
Web marketing blog: One of the writing traps for most technical copy found on B2B websites is their reliance on big words that have lost all meaning when strung together. This trend is so prevalent...
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